Wearing glasses is like experiencing the sunrise, everything becomes bright and clear. Alba brand is inspired by light during the day.
Brand identity course, Third year, Shenkar.
Guidance: Alon Kanchuck
The color palette is based on the sunrise, twilight, and night colors.
Each collection has a different function, inspired by the part of the day on which it is based on. The Dawn collection offers day-to-day eyeglasses, the sunlit collection is all about sunglasses for the dazzling hours and the moonlight collection consists elegant glasses for evening and events.